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The Business Environment-[pdf]-[Phil Kelly, Andrew Ashwin]

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    发表于 2017-9-17 00:18:08 | 显示全部楼层 |阅读模式
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    书籍信息:
    标题: The Business Environment
    语言: English
    格式: pdf
    大小: 15.1M
    页数: 401
    年份: 2013
    作者: Phil Kelly, Andrew Ashwin
    出版社: Cengage Learning EMEA

    简介

    "The Business Environment" provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.


    目录
    Brief Contents......Page 4
    Table of Contents......Page 5
    PART ONE
    Introduction......Page 20
    1 Introducing the Business Environment......Page 22
    PART TWO The Environments......Page 40
    2 The Political and Legal Environment......Page 42
    3 The Economic Environment......Page 70
    4 The Social and Demographic Environment......Page 98
    5 The Technological Environment......Page 126
    6 The Competitive Environment......Page 154
    7 The Sustainable Environment......Page 186
    PART THREE
    Firms......Page 218
    8 The Concept of the Firm......Page 220
    9 Inside the Firm......Page 244
    10 The Behaviour of Firms......Page 276
    PART FOUR
    Markets......Page 294
    11 Markets......Page 296
    12 The Role of Government......Page 342
    13 International Markets & Globalization......Page 366
    Index......Page 396

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