Email and Commercial Correspondence: A Guide to Professional English-[1]-[pdf]-[Adrian Wallwork (auth.)]

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书籍信息:
标题: Email and Commercial Correspondence: A Guide to Professional English
语言: English
格式: pdf
大小: 2.3M
页数: 170
年份: 2014
作者: Adrian Wallwork (auth.)
版次: 1
系列: Guides to Professional English
出版社: Springer-Verlag New York

简介

If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.
Some of the key guidelines covered include:
- Write meaningful subject lines - otherwise recipients may not even open your mail.
- Always put the most important point in the first line - otherwise the reader may not read it.
- Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
- Be a little too formal than too informal - you don’t want to offend anyone.
- If you have two long important things to say, say them in separate emails.
- Give clear instructions and reasonable deadlines.
- If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
- Empathize with your recipients busy workload.
- Never translate typical phrases literally - learn equivalent phrases.
The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.


目录
Front Matter....Pages i-xviii
EMAIL ADDRESSES....Pages 1-2
SUBJECT LINES....Pages 3-6
INITIAL SALUTATIONS....Pages 7-10
INTRODUCTIONS AND FINAL SALUTATIONS....Pages 11-18
MAKING REQUESTS....Pages 19-26
REPLYING TO REQUESTS....Pages 27-31
CHASING AND BEING CHASED....Pages 33-37
REVIEWING DOCUMENTS....Pages 39-49
ENSURING BETTER COMMUNICATION BY USING A SOFT APPROACH....Pages 51-57
RECOGNIZING LEVEL OF FORMALITY....Pages 59-65
PUNCTUATION AND CAPITALIZATION....Pages 67-70
SENDING ATTACHMENTS....Pages 71-73
BUSINESS LETTERS....Pages 75-82
PLANNING AND STRUCTURING AN EMAIL OR LETTER, AVOIDING MISTAKES IN YOUR ENGLISH....Pages 83-95
ABBREVIATIONS, ACRONYMS AND SMILEYS....Pages 97-115
USEFUL PHRASES: GENERIC....Pages 117-145
USEFUL PHRASES: COMMERCIAL....Pages 147-160
Back Matter....Pages 161-164

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