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Email and Commercial Correspondence: A Guide to Professional English-[1]-[pdf]-[Adrian Wallwork (auth.)]

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    发表于 2017-9-15 20:55:58 | 显示全部楼层 |阅读模式
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    书籍信息:
    标题: Email and Commercial Correspondence: A Guide to Professional English
    语言: English
    格式: pdf
    大小: 2.3M
    页数: 170
    年份: 2014
    作者: Adrian Wallwork (auth.)
    版次: 1
    系列: Guides to Professional English
    出版社: Springer-Verlag New York

    简介

    If you write emails and letters as part of your work, then this book is for you. By applying the suggested guidelines, you will stand a much greater chance of getting the desired reply to your emails in the shortest time possible.
    Some of the key guidelines covered include:
    - Write meaningful subject lines - otherwise recipients may not even open your mail.
    - Always put the most important point in the first line - otherwise the reader may not read it.
    - Be concise and only mention what is truly relevant. Write the minimum amount possible - you will also make fewer mistakes!
    - Be a little too formal than too informal - you don’t want to offend anyone.
    - If you have two long important things to say, say them in separate emails.
    - Give clear instructions and reasonable deadlines.
    - If you need people to cooperate with you, it is essential to highlight the benefits for them of cooperating with you.
    - Empathize with your recipients busy workload.
    - Never translate typical phrases literally - learn equivalent phrases.
    The book concludes with a chapter of useful phrases. There is also a brief introduction for trainers on how to teach Business / Commercial English.


    目录
    Front Matter....Pages i-xviii
    EMAIL ADDRESSES....Pages 1-2
    SUBJECT LINES....Pages 3-6
    INITIAL SALUTATIONS....Pages 7-10
    INTRODUCTIONS AND FINAL SALUTATIONS....Pages 11-18
    MAKING REQUESTS....Pages 19-26
    REPLYING TO REQUESTS....Pages 27-31
    CHASING AND BEING CHASED....Pages 33-37
    REVIEWING DOCUMENTS....Pages 39-49
    ENSURING BETTER COMMUNICATION BY USING A SOFT APPROACH....Pages 51-57
    RECOGNIZING LEVEL OF FORMALITY....Pages 59-65
    PUNCTUATION AND CAPITALIZATION....Pages 67-70
    SENDING ATTACHMENTS....Pages 71-73
    BUSINESS LETTERS....Pages 75-82
    PLANNING AND STRUCTURING AN EMAIL OR LETTER, AVOIDING MISTAKES IN YOUR ENGLISH....Pages 83-95
    ABBREVIATIONS, ACRONYMS AND SMILEYS....Pages 97-115
    USEFUL PHRASES: GENERIC....Pages 117-145
    USEFUL PHRASES: COMMERCIAL....Pages 147-160
    Back Matter....Pages 161-164

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