科研帝上线啦!115万本专业的英文电子书全部免费下载!

科研帝

 找回密码
 立即注册

手机号码,快捷登录

金币不够用?来这充值VIP学者,无限量下载
查看: 81|回复: 1

What Chinese Want: Culture, Communism and the Modern Chinese Consumer-[2012]-[pdf]-[Tom Doctoroff]

[复制链接]
  • TA的每日心情
    开心
    2018-10-7 11:51
  • 签到天数: 68 天

    [LV.6]常住居民II

    23

    主题

    107

    帖子

    223

    积分

    管理员

    Rank: 9Rank: 9Rank: 9

    金币
    1226
    关注领域
    物理学
    QQ
    发表于 2017-11-15 18:08:52 | 显示全部楼层 |阅读模式
    提示:本书回复后可见下载链接(点击链接后等待30秒内会自动启动下载),普通用户回复扣5金币,VIP用户免费下载。还不是VIP?点击这里加入VIP→


    免费下载30页预览文件

    书籍信息:
    标题: What Chinese Want: Culture, Communism and the Modern Chinese Consumer
    语言: English
    格式: pdf
    大小: 1.8M
    页数: 216
    年份: 2012
    作者: Tom Doctoroff
    出版社: Palgrave Macmillan

    简介

    Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery - or, at best, a baffling set of seeming contradictions - to Westerners who expect the rising Chinese consumer to resemble themselves. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs - or anyone else who wants to know what makes the Chinese tick. Dismantling common misconceptions, Doctoroff provides the context Westerners need to understand the distinctive worldview that drives Chinese businesses and consumers, including: why family and social stability take precedence over individual self-expression and the consequences for education, innovation, and growth; their fundamentally different understanding of morality, and why Chinese tolerate human rights abuses, rampant piracy, and endemic government corruption; and the long and storied past that still drives decision making at corporate, local, and national levels.Change is coming fast and furious in China, challenging not only how the Western world sees the Chinese but how they see themselves. From the new generation's embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government's hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own

    电子书下载地址回复可见:
    游客,如果您要查看本帖隐藏内容请回复

    每天进步一点点
    回复

    使用道具 举报

  • TA的每日心情
    开心
    2018-9-11 10:40
  • 签到天数: 54 天

    [LV.5]常住居民I

    0

    主题

    448

    帖子

    448

    积分

    VIP学者

    Rank: 5Rank: 5

    金币
    8804
    发表于 2018-9-3 15:40:09 | 显示全部楼层
    Thank you very
    回复

    使用道具 举报

    您需要登录后才可以回帖 登录 | 立即注册

    本版积分规则

    关闭

    站长推荐上一条 /1 下一条

    QQ|Archiver|手机版|小黑屋|科研帝   

    GMT+8, 2018-12-19 01:30 , Processed in 0.063302 second(s), 30 queries .

    Powered by Discuz! X3.4

    © 2001-2017 Comsenz Inc.

    快速回复 返回顶部 返回列表